Dual-audience product architecture
Structured pages to guide both direct buyers and business-opportunity visitors into the right conversion path.
ecommerce
Snowie
Commerce design for machine sales, accessories, and franchise-style growth.
Snowie · 2025
Role
Digital Design Lead
Stack
WordPress · WooCommerce · Figma
Status
Client Project
Challenge
The storefront had to sell premium machines, support accessories, and communicate business opportunity pathways without overwhelming first-time buyers.
Goals
- • Clarify product value and financing options for high-ticket machines
- • Increase campaign-to-checkout flow efficiency across mobile and desktop
- • Support both B2C buyers and prospective business owners in one system
Approach
High-ticket conversion hierarchy
Reworked PDP and landing layouts around financing clarity, trust signals, and stronger CTA rhythm.
Launch and promo execution loop
Built reusable modules for fast campaign drops while preserving brand consistency and conversion intent.
Outcomes
- • +27% mobile conversion
- • +19% campaign CVR
- • -23% bounce on promo landers
- • Higher conversion on core machine and accessory journeys.
- • Faster launch cycles with reusable page and promo patterns.
- • Clearer differentiation between product and business-opportunity flows.
“The ecommerce experience finally matched the quality and ambition of the Snowie brand.”