Reputation workflow architecture
Mapped product surfaces around generation, management, monitoring, and analytics so users could move faster between tasks.
saas
Reveo
Review generation and reputation management UX built for growth.
Reveo · 2025
Role
Product Design Lead
Stack
React · Next.js · Figma
Status
Client Project
Challenge
Users needed clearer paths from review data to actionable reputation outcomes across generation, monitoring, and response workflows.
Goals
- • Increase review generation flow completion and consistency
- • Make monitoring and response actions obvious at a glance
- • Improve retention through clearer weekly reputation workflows
Approach
Conversion-minded UX hierarchy
Prioritized high-impact metrics, alerts, and next actions before deeper reporting detail.
Reusable SaaS design system
Built scalable UI patterns for campaign modules, analytics cards, and review-management states.
Outcomes
- • +29% activation to week-2
- • +2.1x report exports
- • -17% churn risk in pilot cohort
- • Higher adoption of generation and monitoring flows.
- • More consistent UX across key reputation management surfaces.
- • Faster iteration velocity with reusable product patterns.
“The platform became much easier to operate and much easier to sell.”